The Novatek Blog

Advice and best practices for writing SOPs, training for product launch, outsourcing technical documentation, and more.

Medical Device Innovators:  Get Used to Being Uncomfortable

Posted by Amy Castronova on Tue, Dec 18, 2018

The latest MEDTECH 2018 conference, New York's largest gathering of bioscience and medical technology leaders, brought together experts in regulatory and policy, innovation and technology, and startup/business acceleration. This year’s event, “Building Bridges to Better Healthcare,” served to build greater collaboration among the state’s leading innovators, educators, and advisers to strengthen the region’s bio/med industry.

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Topics: product launch, regulated industries, medical device launch, documentation, product documentation

FAQs:  How and Why to Budget for Medical Device Product Documentation

Posted by Amy Castronova on Thu, Sep 27, 2018

When launching a medical device product, providing easy-to-use, accurate instructions are critical  in order to operate, service, or sell the device. But developing highly professional product documentation requires a certain skill set that may extend beyond the manufacturer's internal resources. 

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Topics: outsourcing, controlling cost, product launch, Frequently Asked Questions, medical device launch, documentation, product documentation

7 Quick Steps for Successful Medical Device Product Launch

Posted by Amy Castronova on Mon, Aug 06, 2018

A medical device product launch represents a major revenue investment and profit opportunity for a company. Successful product launches can yield new markets, bring new customers, as well as increase business with existing customers.

As well-versed experts in product launch, Novatek and Launch Team combined their expertise to bring you a collection of resources for medical product launch. From product documentation to marketing strategy, we're sharing insights on how to ensure medical device launch success.

We've previously discussed the top four documentation challenges faced by a new medical device product launch team, including planning, communications, implementation, and follow up. This blog focuses on the implementation and follow up aspects associated with a new medical device product launch from a customer support perspective.

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Topics: product launch, medical device launch

Planning a Medical Device Product Launch: 4 Key Steps to a Successful Process

Posted by Amy Castronova on Fri, Jul 27, 2018

Teams launching a new medical device face four primary challenges: planning, communications, implementation, and follow up. This blog breaks down those challenges, focusing on the planning and communications aspects of a new medical device product launch and offers tips for creating a successful process.

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Topics: product launch

Improving Customer Relationships: 10 Ways Your Medical Device Product Launch Can Beat the Competition

Posted by Amy Castronova on Wed, Apr 18, 2018

The changing landscape of the medical device market has manufacturers reassessing their go-to-market and sales strategies. Two of the major changes impacting medical device product launch plans include:

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Topics: product launch

Best Practices for Medical Device Cyber Security Documentation

Posted by Amy Castronova on Wed, Nov 15, 2017

It's MEDTECH season again and, as we do each year, Novatek and Launch Team are taking a close look at the current trends, changes and technologies that are impacting the medical device industry. From product launches to new sales models, we're examining the 2018 outlook and sharing our insights.

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Topics: product launch, medical device launch, cyber security

MEDTECH 2017: From Cyber Security to Product Launch, Preparation Is Key

Posted by Amy Castronova on Fri, Nov 10, 2017

Last week Novatek attended the MEDTECH 2017 in Buffalo, N.Y., the largest gathering of bioscience and medical technology leaders in New York State. This year’s event, “DisruptNY: Harnessing the Power of Partnership,” highlighted the power of collaborative innovation and local partnerships in strengthening the bio/med industry.

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Topics: product launch, medical device launch, cyber security

Top 3 FAQs for Planning a Medical Device Product Launch: The Answers You Need for Launch Success

Posted by Amy Castronova on Fri, Oct 20, 2017

For more than 25 years, Novatek's expert team of technical writers and instructional designers have been helping manufacturers prepare for medical device product launches by ensuring that all user audiences have the knowledge needed to use, service, or sell the device. Whether their company is big, small or a startup, manufacturers frequently ask similar questions while learning product launch best practices.
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Topics: product launch, Frequently Asked Questions

27 Essential Questions for New Product Launch Documentation

Posted by Amy Castronova on Fri, Jul 14, 2017

How do you take an idea and turn it into a commercially viable product? From development to product launch, there are many questions that companies must answer. Last month, we attended a “Lunch-N-Learn” hosted by High Tech Rochester and presented by our strategic partner, Sparton Corporation, which addressed these questions.

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Topics: training solutions, product launch, documentation

Medical Device Product Launch: How the Process is Changing as the Industry Evolves

Posted by Amy Castronova on Fri, May 05, 2017

Medical device product launch is accelerating, and it's not just incremental changes. Medical device trends and technologies for this coming year are following three themes:

  • Non-invasive
  • Mobile
  • Innovative
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Topics: product launch, trends, medical device launch