The latest MEDTECH 2018 conference, New York's largest gathering of bioscience and medical technology leaders, brought together experts in regulatory and policy, innovation and technology, and startup/business acceleration. This year’s event, “Building Bridges to Better Healthcare,” served to build greater collaboration among the state’s leading innovators, educators, and advisers to strengthen the region’s bio/med industry.Read More
The Novatek Blog
Advice and best practices for writing SOPs, training for product launch, outsourcing technical documentation, and more.
When launching a medical device product, providing easy-to-use, accurate instructions are critical in order to operate, service, or sell the device. But developing highly professional product documentation requires a certain skill set that may extend beyond the manufacturer's internal resources.Read More
Good technical documentation doesn’t just happen. Producing professional content that's both technically accurate and user-friendly is a highly specific skill. While many companies have subject matter experts (SMEs) in-house, they may not have a professional writer on staff who can translate complicated product knowledge into content that's easily understood by the end-user.
User manuals can be a make-or-break point of customer loyalty for manufacturers. The more user-friendly the product documentation is, the more likely the product will be successful. Technical documentation is especially important in the medical device market where quick, easy implementation of products is necessary to facilitate high quality patient care.
Jan Peartree, Technical Communications Manager, shares how Novatek revamped a customer's documentation to reduce confusion, improve ease of use, and ultimately, help them provide better patient care.Read More
Your end user is changing, and so is the way they access information. Customers don’t want to read a 75-page manual. They want answers on demand: easily navigated, quick access to product documentation. Well-written, user-friendly documentation provides this easy accessibility, which increases customer satisfaction and ultimately benefits the company's bottom line. User-friendly documentation is:Read More
The days of pushing pages and pages of product information on your customers are over. Today’s end users are smart, tech savvy, and connected. Instead of static PDFs, they want searchable data that they can access on-demand via their laptop, iPad, tablet or mobile device.Read More
The #1 reason manufacturers call Novatek after a technical manual is written internally is because it is not user-friendly. As a result, customers regularly complain about the lack of, or difficulty of, the technical manual and customer technical support experiences high call volume. Sales representatives grumble about how much time they're spending educating and troubleshooting versus selling new products. When contracts end or competing equipment or devices become available on the market, customers are quick to leave with no sense of loyalty.Read More
We recently discussed the role quality technical writing plays in the design of product manuals. Most buyers have felt, at least once, the pain of poorly written instructions. Poorly written manuals can cause customer frustration, damage company reputation, and create confusion.Read More
In the past 15 years, Novatek’s technical writing team has worked side by side with Peggy Ley, former technical writer,customer service support specialist and trainer for Ortho Clinical Diagnostics (OCD). Novatek provides outsourced technical writing services and training to help launch OCD products, including a new blood analyzer system, as well as documentation support for existing products. In this three-part blog series, Peggy shares best practices and lessons learned from her experiences at OCD.Read More