The Novatek Blog

Advice and best practices for writing SOPs, training for product launch, outsourcing technical documentation, and more.

Medtech Conference Season — Creating Competitive Advantage with Product Positioning

Posted by Aimee Schenck on Fri, Nov 06, 2015

Amy Castronova, President of Novatek Communications, Inc. and Michele Nichols, President of Launch Team, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

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Topics: trends, positioning