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Medical Device Product Launch: Barriers & Pathways to Telemedicine Adoption – A Case Study

MedicalDeviceProductLaunch_Novatek2016_2.jpgIn our annual deep-dive into the medical device industry, Novatek and Launch Team take a look at and how market and technology changes drive marketing, sales and service models in the medical device companies we work with and talk with each day.

Telemedicine has been a growing trend in medical care for several years, but with increasing technological advances, more physicians have moved toward these methods of care. The shift is not seamless though; there are several challenges in terms of patient acceptance and physician training that come with the transition to telemedicine.

Companies launching a new medical device or product involving telemedicine are also presented with different challenges. Manufacturers are looking for new strategies and tactics to ensure product adoption. A UK company, Cupris Health, was looking to launch a new smartphone-based medical device, but they knew they would have to take a different approach to marketing.

In a recent conversation with Launch Team, Cupris Health Development Director Paul Thomas explains how telemedicine is impacting medical device product launches and what it means for manufacturers entering new markets.

Read the full interview.

For more on ensuring you're prepared for a successful medical device product launch...

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Product Launch Checklist for New Medical Devices


Topics: Telemedicine