The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device manufacturers rethink their go-to-market strategy. Content, customer engagement, and speed are all more important than ever when it comes to launching a new product.
This month, Novatek has teamed up with the marketing experts at PLS Launch Solutions to bring you a series of blog posts with tips and best practices for medical device product launch.
To kick off the series, Novatek President, Amy Castronova, and Launch Solutions President, Michele Nichols, sat down to discuss current market challenges and how the right documentation, training, and marketing strategies can help medical device companies better reach their customers.
Interested in learning more about how to prepare for a successful product launch?
Download our free checklist:
Product Launch Checklist
What other industry trends do you notice impacting product launch strategies?