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Castronova’s “Can Do” Mindset Achieves Small Business Person of the Year

"We believe in Doing Whatever It Takes, Delighting Our Clients, and Integrity 
in Everything We Do." 
— Amy Castronova

Congratulations, Amy! You’re our winner too!

Amy Castronova Winner CEO, Amy Castronova, was recognized as a 2013 Business Person of the Year by the Small Business Council of Rochester at a luncheon held yesterday at the Rochester Convention Center. The gala was attended by approximately 800 people, including a cheering section of Novatek supporters.

Each year, the Small Business Council of Rochester presents awards to community leaders who have contributed to the growth of their companies, excel at leadership, and give back to the community. Finalists are selected from small firms in two categories: firms with more than 50 employees and firms with less than 50 employees. Amy was the winner in the less than 50 employees’ category; Mark Davitt, president of Continental Service Group Inc., which does business as ConServe, received the award in the more than 50 employees’ category.

New York’s Lieutenant Governor Robert Duffy, a former police chief and mayor of Rochester, was the keynote speaker.

Attribute: Photo courtesy of Novatek’s J-P Altieri

Check out related local articles on the event:

Novatek’s direction refocused over the years:

Novatek was founded by Amy’s mother, Janet, in 1989 with an initial focus on providing the best technical writing services in the Rochester area. After Janet’s untimely death in 2001, Amy joined the company and then later purchased it in 2003. Under Amy’s leadership, Novatek has extended its services into training, support systems, and outsourcing. Recently, Amy moved the company’s direction to exclusively focus on the healthcare and medical devices industries. By doing so, she hopes to make a difference in the quality of people’s lives by contributing to the usability of innovative medical devices.

As part of the company’s refocus, Novatek’s outsourcing services now encompass an area we call Active Knowledge. Active Knowledge is an essential part of every medical device. Users must know how to use the instrument, service engineers must know how to fix it, and sales people must know how to sell it. The most innovative medical device companies see Active Knowledge as a unique way to beat competitors.

Novatek’s LaunchReady Systems™ support knowledge sharing activities for our clients and allow information, skills, and expertise within a client’s organization to be exchanged among their project teams as well as leaders of their organization, thus making it Active.


How does your organization currently share its knowledge? What are your biggest concerns? Please share them in the comments below.

To explore how Active Knowledge can benefit your organization:

Schedule a Free consultation with our experts

Active Knowledge Consultation

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Topics: outsourcing, training solutions, Business productivity

 EU MDR